Is it time to retire your paper business card?
Trees everywhere may be breathing a collective sigh of relief as digital and mobile technologies continue to reduce our dependence on paper marketing materials.
Most companies first used their web site as an online "brochure". Ebills and online banking have probably saved a rainforest or two. And social media allows companies to have on-to-one customer interactions without printing direct-mail pieces.
But the business card has stubbornly held onto its position as the top means by which we introduce ourselves face-to-face, and exchange vital contact information, with our customers.
But are the business cards' days numbered?
With some new and existing mobile apps, digital marketing appears poised to offer a valid and practical option to the traditional business card.
Based on digital technology, your new "online" business card will probably integrate well and complement your search engine marketing, including:
- SEO
- location marketing
- mobile marketing
- web presence
- web content
- branding
... you get the idea.
That said, you shouldn't ditch your paper business card just yet.
WSI's Maribel Guiste offers a comprehensive rundown of some of the digital options for the business card, all of them involving mobile apps, in her latest blog post:
http://blog.wsidigitalmarketing.com/index.php/mobile/wsi-franchise-marketing-yourself-digitally-time-to-retire-the-paper-business-card/
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