Blog for your customers
You've read many times, here and elsewhere, about the importance of business blogging as a tool to achieve so many of your digital marketing goals.
To list just a few blogging advantages:
- Improves your search engine optimization (SEO) & rankings
- Provides content for Twitter, Facebook - all your social media
- Enhances your online reputation
- Establishes you as an authority in the blog's subject area
- Serves as a catalyst for your product and industry research and knowledge - blogging keeps you in touch
Many people start their blogs by asking themselves "what am I going to write about?" At the start of any blog, the author is full of ideas and has a clear idea of what they want to say. But things usually change quickly, ideas become scarce and the blog suffers, often being abandoned.
While there are many tips and techniques for keeping stoked with blog ideas, one involves slightly changing the blog's focus - from what you would like to write about to what your customers would like to read.
At first, it may not be as easy to know what your customer wants to learn about, so you may have to get in touch with a few people to ask what might be of interest to them.
WAIT A MINUTE - do you see what happened there? All of a sudden your blogging just became a really good reason for you to call your customer and discuss things that are important to them. Wow, aren't you suddenly their supplier of choice!
We've said it before and will again: blogging may be the single most important element of your web marketing.
WSI's Francois Muscat shares some tips for good blogging and getting your customers' attention in his latest blog post:
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